Agency Success Kit
Everything you need to launch, package, price and deliver AI Visibility as a recurring managed service.
Most agencies understand SEO. Very few understand how to package AI Visibility as a recurring service.
SeenAndCited is designed to help agencies move beyond one-off reporting and deliver measurable AI Visibility improvements to clients — month after month.
This kit is the practical starting point: the service model, packaging, workflow and delivery playbook we've seen work for agencies building a profitable AI Visibility line of business.
At the core is a simple methodology: Discover, Improve, Prove. Supported by repeated sampling across AI engines and continuous T+7 / T+30 outcome tracking. Read the full methodology on the Features page.
The AI Visibility Opportunity
Why this is the right service to add now — and why agencies win.
ChatGPT, Gemini, Claude and Perplexity now answer questions your clients' customers used to type into Google. Being cited by an AI is the new front page — and staying visible requires discovery, repeated sampling and continuous measurement.
"Are we showing up in ChatGPT?" is fast becoming a standard board-level question. Agencies who can answer it — and improve it — win the relationship.
You already own the content, brand and technical relationship. AI Visibility is a natural extension of the trust and access clients have given you.
AI Visibility is not a one-off audit. It shifts weekly as models re-crawl, re-rank and sample differently. A reliable service depends on continuous measurement, repeated sampling across engines, and ongoing discovery and clarification.
Agencies that package discovery, clarification, repeated sampling and continuous measurement into a clear monthly rhythm can prove value and keep clients longer.
Shift in client search behaviour
Recommended Service Model
Sell AI Visibility as a managed service — not hourly consultancy.
- Continuous AI monitoring across engines
- Repeated sampling across ChatGPT, Gemini, Claude, Perplexity and DeepSeek
- Discovery of new prompts, competitors and opportunities
- Clarifying positioning questionnaires and AI Understanding analysis
- Weekly Visibility Reviews
- Branded Client Portal
- Monthly reporting
- Unlimited AI implementation guides
- Unlimited AI prompts
- A fixed number of implementation tasks each month
Predictable recurring revenue
Fixed monthly retainers give your agency stable cash-flow and let clients plan budget without surprises.
No time-sheet arguments
Selling outcomes and a fixed workload replaces hour-counting with clear deliverables.
Defensible retention
Monitoring compounds over time — the value of your service grows the longer a client stays.
Suggested Packages
Example structures — adapt names, scope and pricing to your market. These are illustrative only.
- Monitoring of core prompts
- Monthly Visibility Review
- 2–3 implementation tasks / month
- Client Portal access
- Broader monitoring & competitor tracking
- Weekly Visibility Reviews
- 5–8 implementation tasks / month
- Monthly executive reporting
- Full monitoring across regions & personas
- Weekly Visibility Reviews + strategy calls
- 10–20 implementation tasks / month
- Priority authority & content work
Ranges vary by geography, client size and delivery scope. Use these as anchors, not fixed prices.
Suggested Monthly Workflow
Discover. Improve. Prove. A simple, repeatable rhythm you can run across every client.
Visibility Review
Pull the latest AI Visibility snapshot, benchmark against competitors and identify the week's highest-impact opportunities. This is continuous discovery.
Implement Priority Actions
Execute the top authority, structured data and on-page fixes surfaced by the platform. Improve what the data shows matters most.
Content & Authority
Publish new content, FAQs, comparison pages or citations targeting the biggest visibility gaps.
Review & Plan Next Month
Measure outcomes at T+7 and T+30, share the monthly report through the Client Portal and set next month's priorities. Repeated sampling proves the trend.
Deliverables Your Clients Receive
What lands in the client portal each month.
Business Discovery
A structured profile of what the brand does, how customers search for it, and how AI sees it today.
Clarification Analysis
Positioning questionnaires and AI Understanding reports that make AI describe the brand accurately and consistently.
Visibility Reviews
Weekly snapshots of citations, share of voice and movement across engines — based on repeated sampling, not one-off checks.
Content Opportunities
AI-generated content gaps, FAQs and comparison ideas with expected impact.
Authority Recommendations
Prioritised list of citations, listings and mentions to build authority.
Implementation Guides
Consultant-grade guides for every task — written for humans and AI assistants.
Monthly Reports
Executive summary of movement, wins and next steps — ready to send.
Client Portal
A branded window into progress, monitoring and delivered work.
Progress Tracking
Task lifecycle from recommendation through published to measured.
Outcome Measurement
T+7 and T+30 measurement so wins are provable, not anecdotal — the continuous measurement loop.
Repeated Sampling
Multiple probes across ChatGPT, Gemini, Perplexity, Claude and DeepSeek so results reflect real AI behaviour.
Managing Scope
Fixed implementation counts protect margin, workload and client expectations.
- Predictable workload for your delivery team
- Predictable pricing for the client
- Clear expectations from day one
- Room to demonstrate quality, not quantity
Publish a menu (e.g. "extra content piece", "authority citation batch") with clear per-unit pricing.
Site migrations, structured data programmes and campaign work are quoted separately as fixed-scope projects.
The Platform Behind The Service
Every step in this playbook is delivered inside SeenAndCited. Rather than restating the capability list, we keep one source of truth.
The complete platform methodology — Discover, Improve, Prove and the underlying 9 stages — is documented on the Features page.
The playbook on this page is the operational rhythm. The Features page is the capability reference. Keeping them separate means updates to the platform never fragment this playbook.
Scaling Your Agency
Add clients without linearly adding delivery effort.
Reusable workflows
Same weekly Discover → Improve → Prove rhythm across every client — no custom process to maintain.
AI-assisted delivery
Implementation guides, prompts and content drafts remove blank-page work.
Branded client portals
One place clients can see progress without back-and-forth emails.
Continuous monitoring
Discovery, repeated sampling and measurement run in the background so your team can focus on execution.
Weekly review cadence
Predictable rhythm keeps clients engaged and renewals easy.
Team & role management
Add analysts, delivery staff and clients with the right permissions.
Common Questions
What agencies most often ask before packaging this up for their clients.
Agency Hub
One deliverable is live. More resources are on the way.
Agency Success Kit
The first Agency Hub deliverable: a practical guide to packaging, pricing and delivering AI Visibility services.
AI Visibility Blueprint
End-to-end playbook for building a repeatable delivery model.
Agency Pricing Guide
Deeper pricing benchmarks across regions and client sizes.
Agency Academy
Structured training for agency teams delivering AI Visibility.
Sales Resources
Discovery decks, objection handling and closing playbooks.
Marketing Resources
Landing pages, campaign angles and lead magnets you can reuse.
Proposal Templates
Editable proposals mapped to Essential, Growth and Partner tiers.
Case Studies
Real agency stories showing what works, what to price and what to avoid.
Ready to launch your AI Visibility service?
Join the Founding Agency programme and get early access to every resource the Agency Hub will contain.